Seek and find

accessories

body+beauty

cosmetics

clothing

eyewear

fabric

footwear

jewelry

music

It's 2000, and SoHo has become Madison Avenue Downtown. Armani, Prada, YSL, Yohji, Helmut Lang...this is the neighborhood to shop trends as they emerge into mass culture and global marketing. Here, Downtown Style is in mature, decadent splendor. Modeling agencies are springing up like mushrooms. Not only has Mondo Mode adopted SoHo, but the streets are a magnet for the chic and discreet from the worlds of new media, advertising, marketing, and-you guessed it-real estate as an investment.